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Disclaimer Disclaimer Last Updated: May 2025 The content on this website is for general information purposes only. While we aim to provide accurate and up-to-date information, this content should not be relied upon as a substitute for personalized professional advice. For specific financial, tax, or business guidance, please contact us directly. Regulatory and Professional Coverage Notice Eterna Accountants is a firm of Chartered Certified Accountants, licensed and regulated by the ACCA. We are registered with the Information Commissioner's Office (ICO) for data protection purposes and are covered by professional indemnity insurance arranged through Lockton. Copyright Notice All content on this website, including text, images, graphics, and logos, is the property of Eterna Accountants and Business Advisory Ltd. or its licensors. You may not reproduce, copy, distribute, transmit, display, or otherwise use any part of this website without our prior written consent, except for personal, non-commercial use.

< Back Starting & Growing Your Business Core Accounting & Compliance Insight & Advisory Systems & Streamlining Business Consultancy & Strategic Support Ongoing Support & Collaboration Tax & Planning Coaching & Mindset Support Specialist Reporting & Certification Services Next > Insight & Advisory Your numbers tell a story — but it’s not always easy to understand what they’re really saying. That’s where we come in. We help you interpret your figures, spot the patterns, and use them to shape the next steps for your business. Turning data into direction At Eterna, we don’t just produce reports and walk away. We give you practical, ongoing insight into what your business is doing, what’s working, and what might need attention. Whether you're trying to make decisions around pricing, planning ahead for growth, or simply wanting to feel more in control, we’re here to offer clarity and support. Advice that grows with your business Through tailored financial reporting, forecasts, and check-ins, we’ll help you understand how your business is performing — and what it needs next. We focus on making the data meaningful, giving you the tools to make smarter decisions without getting lost in spreadsheets. This isn’t about generic advice or off-the-shelf answers. It’s about working with someone who knows your business, your goals, and how to use the numbers to support both. You’ll come away with more confidence, clearer direction, and the kind of insight that lets you move forward with purpose. < Back Next >

< Back Starting & Growing Your Business Core Accounting & Compliance Insight & Advisory Systems & Streamlining Business Consultancy & Strategic Support Ongoing Support & Collaboration Tax & Planning Coaching & Mindset Support Specialist Reporting & Certification Services Next > Business Consultancy & Strategic Support There’s more to running a business than tax returns and financial statements. From brand development and marketing strategy to HR, recruitment, workflow improvements, and business planning — we help you build a business that’s clear, structured, and designed to grow with you. A fresh perspective on how your business runs — grounded in real experience We offer every client a business review session: a calm, supportive space to explore what’s working, what’s missing, and what could be simpler. Maybe you’ve got a website but no clear brand. Maybe you’re generating leads but unsure how to scale. Maybe a team member is going on maternity leave and you’re not sure how best to support them. At Eterna, we apply our real-life business startup experience, extensive industry background, business acumen, and understanding of the wider business environment to provide clear, practical support — whether you're a small business or a growing team. Practical tools, tailored advice We’ll help equip you with the right toolkit for better business management. Do you have SMART objectives in place? A structured plan for lead generation? Clear hiring practices and interview processes? An appraisal structure that works? Do you really need that administrator — or would hiring one unlock the next level for your business? Whether you're growing, simplifying, or starting from scratch, we’re here to help you do it with clarity and confidence. This isn’t about tick-box templates or generic advice. It’s honest, experience-led insight to help you build a business that supports the life you truly want. < Back Next >

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Helpful Info & Common Questions About Eterna Who We Work With Pricing Packages Services Support Tools Tech Coaching Mindset Still have questions Why Eterna? At Eterna Accountants and Business Advisory Ltd, we believe great accountancy goes beyond compliance. We’re here to simplify your finances, support your goals, and help you build a business (or life) you actually enjoy. Whether you need help with day-to-day bookkeeping, future planning, or just want someone to talk to who gets it , we’re in your corner — providing clear, professional advice, backed by full ACCA licensing and a passion for what we do. Are you a qualified or licensed accountancy practice? Yes — Eterna Accountants and Business Advisory Ltd is a fully licensed, ACCA-regulated practice. We're a firm of Chartered Certified Accountants and hold an ACCA Practising Certificate, which means we're authorised to offer accountancy services to the public and are bound by a professional code of ethics. Not all accountants are regulated or qualified, so it’s worth checking. Working with a licensed firm gives you peace of mind — knowing your business is in trusted, professionally accountable hands. Click here to view the ACCA members registry Are Eterna Accountants insured? Yes, Eterna Accountants is covered by professional indemnity insurance arranged through Lockton, providing financial protection and peace of mind for our clients. How does Eterna Accountants protect my personal data? Eterna Accountants is registered with the Information Commissioner’s Office (ICO) for data protection purposes. We take data security seriously and comply with all relevant data protection laws, including GDPR. What Our Clients Say "I've worked with Rhea Watson FCCA across two businesses and wouldn't hesitate to work with her again. She made everything super simple, took care of all of my accountancy and even supported me in working with US clients which was trickier to navigate. If you're a already running a small business or thinking about taking on contract work, you should get in touch." Matthew Barker - Brand Director - London

Accessibility Accessibility Statement Last Updated: May 2025 We are committed to making our website and client portal accessible to all users. If you encounter any accessibility issues or have suggestions for improvement, please contact us at info@eternaaccounts.co.uk .

< Back Starting & Growing Your Business Core Accounting & Compliance Insight & Advisory Systems & Streamlining Business Consultancy & Strategic Support Ongoing Support & Collaboration Tax & Planning Coaching & Mindset Support Specialist Reporting & Certification Services Next > Systems & Streamlining When your systems are working well, everything feels easier. You’re not chasing paperwork, switching between platforms, or re-entering the same data twice — you’re simply getting things done, with less stress and more time for what matters. Making the back-end work better At Eterna, we take a holistic view of your systems and processes — reviewing how everything fits together, identifying where things can be improved, and removing the friction that slows you down. Whether you’re still working with spreadsheets or already part-way into the cloud, we’ll meet you where you are and help you build something that works with you, not against you. We’re experienced with all the major accounting platforms — from Xero, Sage, QuickBooks, and FreeAgent to more specialised, desk-based systems and even custom, industry-specific setups. We’re confident we can help you find the right tools for your business, whatever you’re currently using. As part of our onboarding process, every client receives a full systems and processes review. We take a close look at how your tools, workflows, and accounting processes are working day-to-day, and help you streamline, automate, and reduce duplication. It’s all about building a setup that works for you — saving you time, reducing stress, and giving you more confidence in the way your business runs. From manual to meaningful Our support includes everything from full systems reviews and process improvements to automation, app setup, and removing duplication. We’ll help you with your workflows — speeding things up, reducing room for error, and creating a setup that actually makes life easier. Whether you need help choosing the right software, understanding your options, or simply want a second opinion, we’re here to guide you step by step. You don’t need to be tech-savvy to benefit from a better setup. We explain things clearly, support you at your pace, and give you the confidence to take control — whether you need a gentle helping hand or a complete systems overhaul. Because when your processes are simple and your tools just work, your whole business becomes a lot lighter to carry. < Back Next >

< Back Starting & Growing Your Business Core Accounting & Compliance Insight & Advisory Systems & Streamlining Business Consultancy & Strategic Support Ongoing Support & Collaboration Tax & Planning Coaching & Mindset Support Specialist Reporting & Certification Services Next > Starting & Growing Your Business Whether you're just getting started or already up and running, we’re here to make the numbers feel simpler and your next steps clearer. From registering your business to streamlining your systems, we’ll help you build a solid foundation that supports you now and into the future. Starting out? We’ll guide you through the early decisions like choosing the right structure, understanding your legal responsibilities, and getting your systems set up in a way that makes sense for you. We’ll be there to explain things clearly, help you stay on top of the essentials, and give you the tools and support you need to grow with confidence. Already in business? We’ll work with you to understand what’s working, where the numbers can support your goals, and how to simplify things as you grow. Whether that’s forecasting, improving systems, or getting clearer insight into your finances, we’ll help you feel in control and ready for what’s next. You should be excited about your business, not stressed. With honest advice, practical tools, and a team who genuinely cares, you’ll gain clarity, confidence, and more time to focus on what you’re passionate about. < Back Next >

< Back Starting & Growing Your Business Core Accounting & Compliance Insight & Advisory Systems & Streamlining Business Consultancy & Strategic Support Ongoing Support & Collaboration Tax & Planning Coaching & Mindset Support Specialist Reporting & Certification Services Next > Coaching & Mindset Support Running a business takes more than knowledge — it takes clarity, resilience, and a mindset that supports the life you actually want to live. This is where coaching comes in. Separate from our consultancy services, coaching offers space to explore your goals, challenges, and growth — both personally and professionally. Coaching that fits your world We offer one-to-one coaching for business owners who want to feel more in control, confident, and fulfilled in how they work. Whether you're building a vision, tackling mindset blocks, or figuring out how to design a more intentional week — our support is grounded in calm, practical insight. This isn’t high-pressure or corporate. It’s thoughtful, focused space to help you move forward, your way. Personal growth, practical results Coaching sessions can help with time management, work/life design, decision making, motivation, confidence, leadership, and the mindset shifts that support lasting change — in business and beyond. < Back Next >

< Back Starting & Growing Your Business Core Accounting & Compliance Insight & Advisory Systems & Streamlining Business Consultancy & Strategic Support Ongoing Support & Collaboration Tax & Planning Coaching & Mindset Support Specialist Reporting & Certification Services Next > Specialist Reporting & Certification Services We offer a range of specialist services for organisations that require independent reporting, compliance checks, and financial certifications. These services are ideal for housing providers, managing agents, charities, grant-funded projects, and regulated businesses needing a qualified, independent accountant to meet external obligations — without the complexity or cost of a full audit. All services are carried out remotely by a Chartered Certified Accountant (ACCA), with a UK practising certificate and full professional indemnity cover. Independent Reporting & Certification We provide independent reporting and assurance services to help organisations meet funder requirements, lease obligations, and compliance standards. Our services include: Service Charge Certifications – for housing associations, private managing agents, and leasehold developments Grant Assurance & Certification – for Homes England, UKRI, Innovate UK, local authority, and charity grants Accountant’s Reports for Public Funding – required as part of claims, project milestones, or audits Agreed-Upon Procedures (AUPs) – bespoke reviews or financial sign-offs without statutory audit These services support: Housing providers and managing agents Local authorities Charities and voluntary sector organisations Educational institutions and academy trusts Research projects and university-led initiatives Business owners accessing innovation or start-up grants Regulatory & Sector-Specific Reviews We also offer independent reports and compliance checks for businesses operating in regulated sectors or with specialist reporting obligations. These include: Charity Independent Examinations – for charities below the audit threshold Solicitor’s Accounts Rules (SAR) Reviews – for legal firms managing client money Letting Agent Client Money Checks – to comply with CMP scheme rules (e.g. Propertymark) CIC & Social Enterprise Support – annual filings, reviews, and public benefit reporting Viability Reports – for funding applications, loan covenant reviews, and investor readiness These services are tailored, independent, and focused on delivering clarity and peace of mind to both you and your stakeholders. Why Work With Us? Fully qualified and insured Remote-first, flexible engagement model Experienced with multi-entity, grant-funded, and regulated environments Clear communication and helpful documentation Ideal for organisations that need independence without complexity Get in Touch For a free, no-obligation chat, please get in touch — we’d be happy to support your compliance with clarity, professionalism, and care. You can reach out by email, phone, text message, WhatsApp, or video call — whatever works best for you. Just click here for our contact form and we’ll get something booked in. or you can book a call directly here if you prefer to choose a time that suits you. Alternatively, you can use the contact details below: Telephone: 07351 228 735 E-Mail: info@eternaaccounts.co.uk Whatsapp: Whatsapp Link If you’re not sure where to start, this is the perfect place — we can’t wait to meet you. < Back Next >

Starting & Growing Your Business Helping you plant strong roots and grow your business with confidence. Core Accounting & Compliance Keeping your numbers steady and your business balanced — with no stress. Insight & Advisory Clear guidance when it matters most — so you always know where you’re headed. Systems & Streamlining Smart systems, smooth flow — making business feel a little lighter. Business Consultancy & Strategic Support The bigger picture, with someone to walk it through with you. Ongoing Support & Collaboration A calm place to turn — ongoing support, whenever you need it. Tax & Planning From complexity to clarity — tax planning that brings peace of mind. Coaching & Mindset Support Support that empowers and helps you move forward — in business, and in yourself Specialist Reporting & Certification Services Independent support for housing, charity, public sector, grant-funded projects, and regulated organisations Our Services